Privacy Policy

Last updated : January 07, 2015

Blue Unicorn Ltd. and its affiliates and subsidiaries are committed to the protection and appropriate use of the information you submit to us online. This Privacy Policy describes how we collect, use and safeguard personal information obtained from individual consumers in Hong Kong through this website.

What personal information do we collect?

Blue Unicorn Ltd. may collect personal information from visitors to this Site such as names, postal addresses, e-mail addresses, user ID, password and, if you make an online purchase, credit card information.

Personal information is collected only for specific purposes and with the knowledge of the person providing the personal information. To access the Site you are not required to register or submit any personal information. The content of this Site is not directed to children and Blue Unicorn Ltd. does not knowingly collect personal information from persons under eighteen years of age.

Why do we collect this personal information?

Purposes for which Blue Unicorn Ltd. may collect personal information online include, but are not limited to:

"Contact Us" features

Blue Unicorn Ltd. encourages visitors to the Site to contact us with questions and Blue Unicorn Ltd. also offers e-mail news updates for visitors who expressly request that service. Personal information of persons using these features may be collected in order to facilitate our responses to those inquiries.

Product registration

Purchasers of certain Aquasana or WaterChef products may want to register their purchases online so that they can take advantage of warranties, product updates and other benefits. Purchasers are asked to submit certain personal information such as names, postal addresses and e-mail addresses as part of the product registration process.

What other information do we collect?

We collect non-personally identifiable information, which does not personally identify you, in the following ways:

Aggregated information

We may aggregate personal information in a manner such that the information does not personally identify you or any other user of the Site, for example, by using personal information to calculate the percentage of our users who have a particular telephone area code or follow a particular path through the Site. Such aggregate information is considered non-personally identifiable information for purposes of this Policy.

"Clickstream" data

The Site automatically collects certain data concerning its interactions with visitors that facilitate Site operation, management and planning. Such data may include the IP address of your computer, the date and time of an online request, the type of browser and operating system used by your computer, the time required to download information you requested, and error codes generated while your browser is in contact with the Site.

Cookies and other technologies

Cookies are small text files, placed on the hard drive of a visitor's computer that facilitate the operation of the Site and visitors' use of the Site. As is standard practice on most corporate websites, the Site uses cookies and other technologies, such as pixel tags and web beacons, to help us understand which websites our visitors are coming from and what websites they go to when they leave our Site, which parts of the Site are the most popular, and how much time they spend on our Site. We also use cookies and other technologies to facilitate participation in our loyalty programs as well as to customize your experience and provide greater convenience each time you interact with us. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so click the "Help" menu of your browser to learn how to change your cookie preferences.) If you reject all cookies, you will not be able to use those enhanced services on the Site.

Some uses of cookies in connection with the Site may be under the control of third-party entities that Blue Unicorn Ltd. retains for the management of certain programs and fulfillment of specific visitor/consumer requests. Blue Unicorn Ltd. requests these entities to confine their use of cookies and similar technologies, but Blue Unicorn Ltd. cannot be responsible for third party uses of cookies.

The aggregate information, clickstream data, and cookies and other technologies are considered non-personally identifiable information for purposes of this Policy.

How do we use the personal information we collect?

Personal information provided by consumers and visitors to our Site is used to fulfill requests and transactions submitted through the Site. For example, if you choose to purchase a product or service through the Site, we may use your personal information to process your transaction and fulfill your order. If you contact us through the Site, we will use your personal information to respond to your queries and requests. If you register a product through the Site, we will use your personal information to fulfill your registration.

From time to time, in our sole discretion, we may use your personal information to send to you important information regarding the Site, or changes to our terms, conditions, and policies. Because this information may be important to your use of the Site, we recommend you not opt-out of receiving such communications.

We may use your personal information to send you marketing-related e-mails from us, but we have never, and do not intend to ever, send you marketing messages from other companies.

We may also use your personal information for our internal business purposes, such as for data analysis, for audits, to improve our website, to analyze usage patterns and to improve our services.

When do you disclose the personal information we collect?

We may provide your personal information to our third party service providers to fulfill requests and transactions submitted through the Site. For example, Blue Unicorn Ltd. may use third party service providers to conduct consumer surveys. Blue Unicorn Ltd. may also share certain information with third party organizations for the purpose of processing your credit card transactions. Blue Unicorn Ltd. seeks to restrict third parties' use of such data to the purposes for which it has been provided and to ensure the third parties do not disclose that information to unauthorized parties.

If you choose not to opt-out, Blue Unicorn Ltd. may from time to time send you marketing promotions with discount codes and/or a newsletter with information on upcoming sales, water quality etc.

Blue Unicorn Ltd. will provide personal information to law enforcement authorities and other entities where Blue Unicorn Ltd. determines that such disclosure is required by subpoena, warrant, court order or other applicable law or process. Additionally, Blue Unicorn Ltd. may disclose personal information if we determine that such disclosure is required to enforce our Terms of Use, to protect our operations, to protect the rights, privacy, safety or property of Blue Unicorn Ltd., you or others and to permit us to pursue available remedies or limit the damages that we may sustain.

Although Blue Unicorn Ltd. seeks to require companies with which it does business, and to which personal information is provided, to protect such personal information, Blue Unicorn Ltd. cannot be responsible for third parties' violations of this Policy or of any other rights of visitors or consumers that use this Site.

Blue Unicorn Ltd. may transfer personal information and other information, collected online from visitors and consumers, to a purchaser or successor entity in connection with the sale of Aquasana or WaterChef, a subsidiary or affiliate or line of business associated with Aquasana or WaterChef, or substantially all of the assets of Aquasana or WaterChef or one of its subsidiaries, affiliates or lines of business.

How do we use the non-personally identifiable information that we collect?

Because non-personally identifiable information does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such non-personally identifiable information, which does not personally identify you, with third parties, for any purpose. For example, we may share non-personally identifiable information collected in connection with consumer surveys and other activities, with consumer research and marketing firms.

In some instances, we may combine non-personally identifiable information with personal information. If we do combine any non-personally identifiable information with personal information, the combined information will be treated by us as personal information hereunder as long as it is so combined.

Third party links

The Site may contain links to third party web sites. These linked sites are not under Blue Unicorn Ltd.'s control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by Blue Unicorn Ltd.. If you provide any personal information through any such third party web site, your transaction will occur on such third party's web site (not the Site) and the personal information you provide will be collected by, and controlled by the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.


Blue Unicorn Ltd. takes measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. Blue Unicorn Ltd. cautions consumers and visitors to this Site, however, that no network is entirely secure. Accordingly, Blue Unicorn Ltd. cannot be responsible for loss, corruption or unauthorized acquisition of personal information furnished to this Site and/or stored by us, or for any damages resulting from such loss, corruption or unauthorized acquisition.

Opt-out policy

If you change your mind, and do not wish to receive further marketing-related e-mails from us, you may opt-out of receiving such marketing-related e-mails by email at

Changing or removing your personal information

If you would like to review, correct, update or remove personal information that you have previously provided to us through the Site, you may do so by logging in to your account and making changes or by emailing us at .

Offline v. online practices

This Policy applies solely to Blue Unicorn Ltd.'s online information-gathering and dissemination practices in connection with the Site, and does not apply to any of our practices conducted offline, with the following exception: Aquasana may merge information collected about you through offline means with information that is stored in our databases along with information gathered online. Any such merged information, however, will not be disclosed to others except as permitted by this Policy.

Changes to privacy policy

We encourage you to read this Policy before using the Site, and not to use the Site if you disagree with any part of this Policy. Your use of the Site signifies your agreement to all terms of this Policy.

Please note that Blue Unicorn Ltd. may revise this Policy from time to time. You are welcome to bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the "Last Revised" legend at the top of the Policy. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect.

This Policy is the sole authorized statement of Blue Unicorn Ltd.'s practices concerning the collection, use and protection of personal information through this Site. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon Blue Unicorn Ltd., and neither supersede nor modify this Policy.